Canon PowerShot A540 Digital Camera news
Canon PowerShot A540
6 megapixel sensor, 4x Optical Zoom, large 2.5 inch LCD, shoots video at up to 30 frames per second
News: Canon PowerShot A540 Digital Camera Press release
Except for its retractable 4x optical zoom lens with a focal length of 35-140mm (35mm equivalent); the PowerShot A540 digital camera is virtually identical to the PowerShot A700 model. Like the PowerShot A700 digital camera, the PowerShot A540 model features six-megapixel resolution and a 2.5-inch LCD screen. It also accepts Canon's optional wide and tele converter lenses as well as a close-up lens and wireless flash. An optional waterproof housing system (with a depth rating of 40m/130 feet) is available expressly for the PowerShot A540 camera, making this model a natural for underwater photo enthusiasts, SCUBA divers and even snorkelers.
Canon PowerShot A540 Availability
Replacing 2005's top-selling PowerShot A520 model(1), the PowerShot A540 digital camera will be available in March for an estimated selling price of $299.99.
DIGIC II Image Processing Technology- Hi-Speed USB 2.0
True to the PowerShot tradition, the A-series cameras have many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy, and quality, while helping increase the speed of the cameras' startup, autofocus, shutter response, playback, and image processing speed while reducing power consumption by 35 percent compared to the original DIGIC chip. Consumers benefit from accelerated image transfer speed (when used with a USB 2.0 compatible computer, printer, or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port(3). The USB 2.0 port is backwards compatible (at no increased speed) with computers featuring standard USB 1.1 connections.
New Features and Special Effects
All of the new models offer a new widescreen 16:9 ratio resolution setting that facilitates creating panoramic-style prints. Additionally, all PowerShot models support 23 languages (now including Thai and Arabic). The new cameras have an improved direct printing function that permits greater flexibility in print settings, including a face brightener setting for backlit photos.
Canon also enhanced the 'My Colors' mode found in the new PowerShot line. Where previously, users could only enable 'My Colors' while shooting, the current iteration permits captured images to be retouched as well, without the need for special software applications or tools. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. A color accent setting turns all colors but the one selected by the user to monochrome and the color swap mode enables users to alter specific colors in an image by sampling another color from the same image or any other image on the camera's memory card. So, 'My Colors' provides PowerShot users with an incredible range of creative photo effects that can be accessed directly in the camera with no need for post-processing in a computer.
Like all PowerShot digital cameras, these newest additions to the A-series work seamlessly with Canon's petite SELPHY Compact Photo Printers - an essential PowerShot accessory. Consumers simply connect their PowerShot digital camera to a SELPHY printer - such as the SELPHY CP510 and CP710 models. Press the lighted Print/Share button, and within seconds(4), images emerge. Presto! It is that simple. Canon's SELPHY Compact Photo Printers are PictBridge compatible. They work with PictBridge enabled digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print(5), printing photos directly from a digital camera is both easy and affordable.
Canon will debut it latest PowerShot A-series digital cameras in its booth (#3509) during the Photo Marketing Association (PMA) exhibit in Orlando, Fla., from February 26th - March 1st, 2006.